TripAdvisor reveals how users interact with restaurants online
Such is TripAdvisor‘s increasing focus on restaurants that it is now making a big effort to evangelise about the impact of reviews on diners.
The push comes four months after TripAdvisor bought restaurant booking service La Fourchette.
To understand what is driving engagement between restaurants and users on the site, TripAdvisor examined the 25 most reviewed eateries between the 7 July and 7 August this year, featuring cities including London, New York, Rome, Paris, Berlin, Bangkok and Marrakech.
The top-line finding from the study was the use of user photographs increased engagement on restaurant pages (in other words: encouraged consumers to find out more information about a restaurant or triggered clicks).