Though perhaps not quite as important as the end destination, today's time pressed, tech-savvy traveller increasingly takes the airport experience into consideration when making a purchasing decision.
With its close proximity to Silicon Valley and a city-wide desire to reflect the innovative spirit of the region, this is a trend that San Francisco International Airport (SFO) is looking to exploit.
Doug Yakel, public information officer, communications and marketing, at SFO, says:"Our goal is to become a destination airport which people choose to fly from because of the features and amenities we offer."
