Should hotels share their best images with online travel agencies?
The battle between online travel agencies and hotels has been long and tireless, but it’s time for both sides to wave the white flag.
While online travel agencies transformed the way we book travel, some hotel brands believe that they should save their best visuals for their website – that could be a big mistake!
Shunning the OTAs will adversely impact bookings.
Brand sites should provide quality content and visuals to their own site as well as third party intermediaries. So why do brands need to provide the same visuals to OTAs?