Putting the Good back into Google – a massive rethinking of its role in hospitality?
How can Google re-establish it’s moral and useful, self admitted position on planet search and in particular in the travel industry?
Our story starts one Sunday morning, tapping away on keyboards trying to keep the search gods happy.
An hour later we were analysing the result from the money spent on the big marketing platforms who interestingly dominate the search engines, which earlier, we were trying to make happy!
What we were doing was not unusual however: playing both these games and trying to outgun the big spenders who are influencing all rental businesses.