On the ground and up in the air, demand for mobile services rising
Air passengers want to use their devices at every point of the journey, including during the flight, according to the latest research from airline technology specialist SITA.
The research shows 97% of passengers carry a smartphone, tablet or laptop and 20% carry all three when travelling with the balance now tipping in favour of being able to use their devices up in the air.
According to the SITA/Air Transport World Passenger Survey 54% want the ability to send emails and text and make and receive calls during the flight.
In addition, 45% say they would use their device to purchase food and drinks as well as browse duty free items.