What are the online sources of a hotel booking?
Since 2011 we have been analysing where direct bookings come from on a yearly basis.
Every year, after the summer holidays, we gather several months of answers from guests that booked directly with hotels and ask them how they heard about the hotel they eventually booked in.
This year the survey consists of more than 12,000 guest replies.
The results vary from year to year (see our previous articles here for 2011, 2012, 2013), but they never change wildly.