Et voila! TripAdvisor serves up Instant Reservation for restaurants
TripAdvisor's mantra is "Speed wins." So it's unsurprising that the user-generated giant has already digested its acquisition of European restaurant booking platform lafourchette, which it purchased in May.
The site has been quick to integrate lafourchette's inventory of more than 13,000 European restaurants into its platform.
Today TripAdvisor pulled off the cover of Instant Reservation, a new tool that lets users book tables at participating restaurants seamlessly, similar to the company's Instant Booking service for participating hotels.
Before today, TripAdvisor users who picked a restaurant on the site were sent off to lafourchette for booking. Now users remain within the TripAdvisor interface.