Where is the innovation in tours and activities?
When PhoCusWright released its When They Get There and Why They Go research study in 2011, I fully expected a glut of new and innovative sites and services to emerge around in-destination experiences.
To some degree, I wasn’t disappointed.
There have been a number of new entrants in the tours and activities space, as can be confirmed by the number of start-ups featured in TLabs.
The question is, how many of them are actually innovative and how many are simply rehashing existing models?