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Where is the innovation in tours and activities?

09/17/2014| 8:07:19 PM| 中文

When PhoCusWright released its When They Get There and Why They Go research study in 2011, I fully expected a glut of new and innovative sites and services to emerge around in-destination experiences.

To some degree, I wasn’t disappointed.

There have been a number of new entrants in the tours and activities space, as can be confirmed by the number of start-ups featured in TLabs.

The question is, how many of them are actually innovative and how many are simply rehashing existing models?

Read more.

TAGS: destination | PhoCusWright
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