Mega-hike in luxury social reviews – Asian travellers dominate
When a report is produced annually, significant changes between one edition and the next are always worth highlighting, even more so when it reinforces the importance of Asian travellers.
Brand Karma, a Singapore-based digital agency, has released -The Luxury Traveller and Social Media to coincide with the big luxury trade show ILTM Americas taking place in Mexico late this month.
The business analyses the social media footprint of more than 350,000 luxury hotels worldwide to come up with local, regional and global insights.
One of the stand-out global findings is that the number of reviews written about luxury hotels has rocketed by 60% between 2012 and 2013.