Home > Online > The dullest, most vital trend in travel mobile apps: local curation

The dullest, most vital trend in travel mobile apps: local curation

09/12/2014| 7:24:04 PM| 中文

In a broad trend, travel players like Gogobot are moving aggressively into the “local” space in order to capture the attention of the mobile traveler.

This trend partly explains why Priceline bought OpenTable, and why TripAdvisor bought La Fourchette. Users book restaurants much more frequently than they book travel.

It's also partly why Foursquare relaunched itself as a Yelp-esque local discovery app. Local events are more relevant and front-of-mind than occasional out-of-town trips.

Unlike the web, where you can rely on search for traffic, on mobile you need to build a regular engagement and usage patterns.

Read more.

TAGS: Gogobot | TripAdvisor | APP
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!