How Chinese travel brands leverage their data to generate revenue
The Big Data trend is no exception when it comes to the largest outbound market in the world – China.
Chinese travel brands are heavily involved in data crunching to make sense of data, personalize website customer experience, predict traveller needs and generate revenue as well.
Qyer is a China-based content-driven travel community that helps travellers in their travel decision making process.
The company has identified a number of travel patterns among its users who plan their trips on the site. It has used these patterns to help users plan their travel better and predict what travel products a traveller might need in the future (predictive analytics).