Marketing watch: Latest international air traffic numbers show where to invest
For those working to market aviation products, such as airlines and airports, the latest data from the National Travel and Tourism Office in the United States reveals the latest about passenger flows. This information can then be deployed for targeted marketing campaigns, competitive targeting on specific routes, and more.
Here’s a quick breakdown of who’s winning and losing in international aviation over this past year ending in May 2014.
International air traffic has rebounded quite nicely
The United States saw a 7% increase in overall passenger volume to/from the US, moving 77.9 million passengers through May 2014. Of that, US citizens comprised 43% – up 8% in the same May YTD timeframe. Foreigners were also traveling more in the air, up 7% to 57% of the passenger volume.