Interview: TripAdvisor CEO on Building the Perfect Trip
TripAdvisor touts itself as the world’s largest travel company.
With its more than 170 million user reviews and opinions, and array of portfolio companies and products ranging from SeatGuru for flights to Hotel Shopper and now Viator for tours and Lafourchette for dining reservations, TripAdvisor can influence travelers’ plans in nearly every part of the journey.
Skift discussed the future of travel booking with TripAdvisor co-founder and CEO Stephen Kaufer, and along the way Kaufer touched on the company’s recent acquisitions, direct-booking initiatives and mobile, the company’s TV advertising campaign, and vacation rentals, among other topics.
An edited version of the discussion follows: