Industry soars as online channels continue to lead bookings in 2014
In the second quarter (Q2) 2014, online channels – which include Online Travel Agents (OTAs), hotel websites (Brand.com) and global distribution systems (GDS) used by travel agents – continued to grow in popularity among individual business and leisure travelers.
The TravelClick NADR aggregates hotel bookings by channel for the transient segment (individual leisure and business travelers).
In Q2, 2014, the OTA channel (which includes Expedia, Priceline, Orbitz and Booking.com, etc.) experienced the largest jump in bookings, with a 12.8 percent increase in the second quarter compared to last year. Brand.com room night bookings increased year-over-year by 6.9 percent.
The GDS channel grew 2.7 percent. Hotel Direct (calls directly to the property and walk-in customers) was flat at 0.3 percent from a year ago, and the CRS channel was slightly down, at -1.7 percent.