Google tests new hotel search, pushes Hotel Price Ads to second click
Google has been testing an evolved hotel search layout, leaning more on its mobile layout for hotel search on the original desktop search page.
Instead of a carousel, there are a few ads, and then a small box that separates the top three hotels for that search.
The full Hotel Price Ads unit is pushed to a second click, so when a user clicks on a hotel, that hotel’s knowledge box and Hotel Price Ads booking window loads.
The new search unit keeps only 3 hotels at the front, creating an even more competitive ad product on Google search.