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Google tests new hotel search, pushes Hotel Price Ads to second click

08/22/2014| 2:10:24 PM| 中文

Google has been testing an evolved hotel search layout, leaning more on its mobile layout for hotel search on the original desktop search page.

Instead of a carousel, there are a few ads, and then a small box that separates the top three hotels for that search.

The full Hotel Price Ads unit is pushed to a second click, so when a user clicks on a hotel, that hotel’s knowledge box and Hotel Price Ads booking window loads.

The new search unit keeps only 3 hotels at the front, creating an even more competitive ad product on Google search.

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TAGS: Google | hotel search | hotel marketing
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