Booking.com quietly gets a big hotel chain signed up to white label services
The hotel industry has been watching closely during 2014 as Priceline (and its Booking.com division) has started flexing its muscles elsewhere.
That “elsewhere” is namely around providing business services for hotels and chains alongside being a consumer-facing distribution partner for room sales.
The most high profile of these moves were the acquisitions of marketing services provider Buuteeq in June this year and cloud-based hotel reservation system startup Hotel Ninjas a few weeks later.
These two purchases place a range of technologies at the disposal of the Priceline Group as it looks to become a B2B services company to the wider hotel sector.