A brief guide to managing and protecting the digital assets of a hotel
One of the most crucial aspects of running a hotel or a lodging business is asset management.
The same efforts and energy should be used when it comes to your hotel’s digital assets.
In my experience, working with hotels and asset management firms worldwide, I have seen most of the hotel managers and marketing departments show apathy towards owning and managing their digital assets.
Their neglect is usually a result of trying to keep costs down (i.e. hiring low-cost digital marketing vendors and leaving management to them), or just a general lack of knowledge about how and why they should pay attention to their digital assets.