TripAdvisor acquires Viator, the tours and activities agency for $200M
Viator, one of the largest online tours-and-activities booking agencies, said today that it has been acquired by TripAdvisor, the user-reviews giant, for approximately $200 million — mostly in cash.
Since its founding in 1995, Viator (pronounced VEYE-a-tor) has disclosed fundraising of about $11.1 million.
The San Francisco-based company’s largest outside shareholder is private equity firm Carlyle Venture Partners. Another top investor is Technology Venture Partners.
Dipping a toe into tours
It was only yesterday that CEO Steve Kaufer told TripAdvisor analysts on a second quarter conference call that his company’s next move was the tours and activities market.