Free for a while – Streetview guides by OTAs in prime spot on Google Maps
Hotels have been recording Google Streetview walk-throughs for a while now – it makes marketing sense as a cool showcase of a property.
It’s not a cheap exercise, inevitably – hotels have to work with Google Business Photos to get the required content and formatting.
Best Western is probably the most high profile so far, admitting in January this year that almost $2 million would eventually be spent on capturing images of around 2,200 hotels in its portfolio by the end of 2014.
Obviously some hotel chains see the investment up-front as bringing enough value further down the line to consumers in the purchase funnel, as potential guests ponder whether to select a particular property.