Everything you need to know about content marketing for hotels
The hospitality industry remains extremely competitive, especially since OTAs have managed to capture the lion’s share of web traffic.
To establish and maintain a competitive advantage in this complex ecosystem, hotels need to update their content marketing strategy to reflect changes in the digital sphere.
Content marketing focuses on creating relevant content that meets the needs of users. The end goal is to attract your target audience’s attention and drive conversions.
Successful content marketing requires time to develop and implement an integrated strategy for publishing content across multiple platforms.