JD Power releases annual hotel rankings, finds Millennials more loyal than thought
J.D. Power Associates has released its long-running rankings of consumer satisfaction with hotels, and has found that Millennials are far more loyal than other reports suggest.
Overall satisfaction was up 27 points since 2012, bringing the average ranking to 784 out of a potential 1,000. The rankings placed the following hotels at the top of their respective segments:
·Luxury: Four Seasons
·Upper Upscale: Kimpton – two years in a row
·Upscale: Hilton Garden Inn
·Midscale Full Service: Holiday Inn – four years running
·Midscale: Drury Hotels – nine years in a row
·Economy: Microtel by Wyndham – two years running
·Upper Extended Stay: Homewood Suites by Hilton – two consecutive years
·Extended Stay: Candlewood Suites
In regards to how Millennials rank satisfaction of hotels, brands that are seen as exciting trendsetters generally perform better on satisfaction scores. This is intriguing, as high expectations oftentimes make it harder to deliver on. This may be why the findings show Millennials are more critical about hotel stays than their counterparts.