The Airbnb Effect shows everyone should be investing in the sharing economy
Every week it feels like there is a yet another senior figure in the hotel industry commenting on the spectre that is Airbnb.
The earlier tirades against the unfairness of it all, taxes being avoided, safety risks ignored, have gradually made way for a more grudging acceptance that this Airbnb upstart may already have a decent share of the niche “millenial” market.
The reality of course is way different.
Airbnb is just one of a host of similar operations aiding the sharing economy and, in itself, a mere distraction from the bigger picture in which the bottom is about to fall out of the hotel industry, most likely for good.