The goal is to send push notifications to travelers, via their mobile devices, that are relevant to a traveler’s geographic context, such as a discount on food.
The traveler’s position at a hotel or airport can be derived from signals Apple iBeacon. The new technology enables an iOS device to alert apps when a user approaches or leaves a location with an iBeacon.
Industry group SITA has been deploying the beacon technology at 10 airports this year, with American Airlines as a partner at Dallas/Fort Worth Airport.