Marriott and EasyJet each try tracing travelers’ whereabouts, via iBeacon
In unrelated experiments, hotel giant Marriott International, low-cost airline EasyJet, and selected airports worldwide have all begun tests to electronically track customers as they move about, via signals from their mobile devices.
The goal is to send push notifications to travelers, via their mobile devices, that are relevant to a traveler’s geographic context, such as a discount on food.
The traveler’s position at a hotel or airport can be derived from signals Apple iBeacon. The new technology enables an iOS device to alert apps when a user approaches or leaves a location with an iBeacon.
Industry group SITA has been deploying the beacon technology at 10 airports this year, with American Airlines as a partner at Dallas/Fort Worth Airport.