Big picture, Big Data and big ideas: TripAdvisor on where mobile travel is heading
Mobile connectivity is “revolutionising” the consumer’s experience of a trip． Devices now allow consumers to interact with brands, one another and obtain the information that they really need when they are actually in a destination.
Joost Schreve, vice president of mobile at TripAdvisor, probably has one of the best jobs in the travel industry.
The former-CEO of Everytrail (the company was bought by TripAdvisor in February 2011) doesn’t really have to get involved in sales or the direct commercial activities of TripAdvisor’s products – instead, he oversees the company’s development of mobile products and gets to think about where it all fits in.
It’s a somewhat flippant description, of course – clearly Schreve has targets to meet and commercial activities to consider, but having the responsibility of working out what one of the biggest travel brands on the planet does to meet the demands of the mobile consumer is arguably at the “That’s A Cool Job” end of the employment spectrum.