Marketing the Travel Industry: Time for Disruption?
The travel affiliate sector has been long dominated by giants like Skyscanner and Tripadvisor, making it almost impossible for any other affiliate to gain a decent share in the market.
By aggregating flight and hotel results from numerous providers they offer users an efficient way to quickly compare services, reviews and, most importantly, prices.
However, I believe we are now seeing some potentially disruptive shifts and trends in the way users are searching for and, crucially, selecting travel services. These changes may prove to be a unique opportunity for additional services to be developed or even new affiliate models to emerge.
It is of course a race against the clock, as many top meta-searches are already incorporating these services into their main offerings.