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Wake up, Western hotels: Chinese travellers prefer Weibo and WeChat to Twitter and WhatsApp

07/07/2014| 11:39:34 PM| 中文

With the Chinese expected to soon become the largest outbound tourist market on the planet, you would expect grateful recipients in the West to be gearing up for the influx?

Sadly not.

Whilst a number of travel brands and destination marketers are making an extra effort to better serve this growing number of Chinese travellers, a recent study shows that many London hoteliers remain mute to how this demographic (affluent, eager to explore) engage in social media.

It isn’t all about Twitter, for starters, meaning they are missing a golden opportunity.

Read more.

TAGS: London hotels | Weibo | WeChat | social media
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