Enter ZeroLight, which staying true to its game development background, has developed 3D visualization technology to help companies really show off their products and services.
The virtual car showroom is a good example because it enables someone buying a (probably high-end) car to build up a great picture of the vehicle as well as pimp their ride with all the available options.
Fine, but, what’s more interesting is that ZeroLight has already worked with an unnamed airline to help visualise the concept for a new business class product. And, the company tells us it is also talking to a hotel company to help design a room.