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Turning casual browsers of travel to loyal customers of brands

07/01/2014| 10:50:55 PM| 中文

We’ve all done it. At work, on the train, on the way home, sitting in front of the TV. We’ve even done it with multiple devices.

Browsing the web.

From searching for that next big holiday, the weekend break, or the dreaded half-term holiday.

Across the travel landscape, airlines and online travel agencies (OTAs) are struggling to understand how their customers interact digitally with their brand: Google calculates that 90% of consumers use multiple devices to accomplish their online goals – when planning and booking travel, however, this figure drops to 46%.

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TAGS: travel search | travel plan | digital marketing
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