Booking.com hotel white label product hints at Priceline’s B2B ambitions
Online travel agency powerhouse Booking.com hasn’t publicized its latest white-label product, which, unlike most of its past efforts, is aimed at hotels instead of affiliates.
Marketing materials for the hotel white-label product have been obtained by Tnooz.
The materials give some hints at how Booking.com and its parent company, Priceline Group, may expand into B2B services — a trade expansion that became apparent this month.
A fresh take
Booking.com’s affiliate booking engine efforts have been as simple as text links to its consumer site and a search box widget, or a website template plug-in.