Home > > Booking.com hotel white label product hints at Priceline’s B2B ambitions

Booking.com hotel white label product hints at Priceline’s B2B ambitions

06/26/2014| 10:40:29 PM| 中文

Online travel agency powerhouse Booking.com hasn’t publicized its latest white-label product, which, unlike most of its past efforts, is aimed at hotels instead of affiliates.

Marketing materials for the hotel white-label product have been obtained by Tnooz.

The materials give some hints at how Booking.com and its parent company, Priceline Group, may expand into B2B services — a trade expansion that became apparent this month.

A fresh take

Booking.com’s affiliate booking engine efforts have been as simple as text links to its consumer site and a search box widget, or a website template plug-in.

Read more.

TAGS: Booking.com | Priceline | hotel distribution
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