Delta converts 39pc of desktop customers to app users: report
Delta is one of several airlines that has taken the lead in mobile services for its customers, having converted about 39 percent of its desktop customers to app users – more than either Southwest Airlines or United – according to a new reportfrom Boston Consulting Group.
Marketers such as Delta Airlines and Marriott International have stepped up the functionality of their mobile apps to better prepare them for a new era in which mobile platforms will come to dominate the travel industry. The report, which was prepared in partnership with Facebook, concluded that within three to five years mobile platforms will be at parity with or will supplant desktop platforms for all phases of the travel experience.
“Mobile is another round of disruption in the travel industry,” said Stephen Kremser, a BCG partner and co-author of the research. “While online penetration in travel is quite high, it is actually quite low in terms of mobile.
“Mobile seems to be providing an opportunity to reset the landscape.”