Travel businesses encouraged to be China-ready accredited
WITH Chinese visitor arrivals into Asia-Pacific expected to reach 182 million by 2018, PATA is preparing the region's travel businesses through a new training and accreditation scheme.
China Ready certification is meant to assure Chinese tourists and consumers that the establishment meets a pre-determined level of service quality.
Training combines the wisdom and experiences of cultural and business leaders in China, and that of industry experts from the market the trainee is based in.
Upon completion of the training, participants will receive a co-branded certificate, while PATA member organisations that meet the global criteria guaranteeing best business practice focused on quality assurance, safety and legal compliance will also get a co-branded PATA/China Ready & Accredited quality service certification.
PATA signed a master licence agreement with China Ready & Accredited during its annual general meeting in Zhuhai last month, which allows the association the right to promote and facilitate either face-to-face or online training to its members.
Martin J Craigs, CEO, PATA, said in a media statement: “Destinations and companies that want business from China can give themselves a real advantage by attaining China Ready accreditation. It’s one of the best investments in the future that a tourism body can make these days.”
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