Google Flight Search increases interactivity with visual airfare mapping
Google has added interactive mapping to its flight search technology, encouraging exploration and random destination selection via the map.
Users add the origin and a projected timeframe, and click on the “Expand Map” box to see the entire world on one screen. Airfare pricing pops up upon hover, allowing users to explore the cost of traveling to different destinations from one location.
Filters such as the number of stops, price, duration, airline and time allow for more granular control of the displayed prices.
This allows for an easy negotiation between agony and convenience, especially targeted to flexible holiday-making and leisure travel without a set destination in mind. The tool could also be beneficial for a business traveler planning a series of flexible meetings in the months ahead.