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Digital competence is now determining hotel winners and losers

06/23/2014| 10:02:34 PM| 中文

For years the online travel market has been a boon for travelers.

But since 2009, the price of Chanel’s quilted handbag and Cartier’s Trinity gold bracelet have increased 70% and 48%, respectively.

However, the average price of a luxury hotel room has increased just 10% in the same period. 

Transparency, a fragmented market, and a near-zero incremental cost product (rooms) create an ecosystem where only the strongest and most innovative hoteliers can grow revenues. 

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TAGS: hotel marketing | APP | OTA
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