Wong was speaking at the Luxperience Thought Leaders forum at Sydney Town Hall.
David Thomas, a consultant for Think Global Consulting, told the audience: "China is modernising, not westernising".
He said that affluent Chinese travellers understood that the West had good infrastructure but were puzzled with small things, such as why it's difficult to get a caddy when they visit Australian golf courses.
This was indicative of the challenges when "a hierarchical society travels to an egalitarian on," said Thomas.
Luxperience panellists agreed that human 'software' challenges, understanding and personalisation were the new frontier in servicing China's high-end travellers.
China Luxury Travel Network's founder, Lin Xu said: "Affluent Chinese travellers simply won't travel in big groups any more.
"The key to success will be if travel experiences really suit China's new consumer needs and trends," she said.
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