Travel bookings via mobile and tablet eating into desktop share in India
India, the country with the world’s second largest population and fastest growing smartphone userbase, has certainly seen great adoption of mobile and tablet devices by consumers in day-to-day work (e-mail, browsing, banking etc.)
With smartphones becoming more affordable – Mozilla recently announced plans to launch a $25 smartphone in India – and data plans becoming cheaper, the adoption rate of smartphones is going to shift up a gear.
Travel brands in the destination are already witnessing the impact of mobile and tablet on day-to-day operations.
Cleartrip, one of the leading online travel agents in India, shared its mobile and tablet related data with Tnooz.