The 15-employee startup, which has its developers and operations in Israel and marketing staff in the U.S., where most if its customers are located, bills itself as “your personal Airbnb assistant,” although co-founder and CEO Amiad Soto tells Skift the company wants to expand to additional apartment sharing and vacation rental platforms, including FlipKey and HomeAway.
Guesty previously was called SuperHost, but changed its name because it wanted to deemphasize providing logistics services and also knew of the launch of Airbnb’s SuperHost program, and sought to avoid confusion, Soto says.