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Outrigger eyes China market

06/10/2014| 2:58:24 PM|

OUTRIGGER Hotels & Resorts is intensifying its sales and marketing efforts in China and Australia, with new properties coming up in China and Vietnam.

China is an increasingly important market for Outrigger, both as a source of guests for its properties and as a new development market, said Mark Simmons, vice president sales and marketing Asia-Pacific.

"We've been making moves in China," he said. "We opened a sales and marketing office in Beijing in March with satellite offices in Shanghai and Guangzhou. Our team there will be driving our social media strategy for China through all the local channels, such as Weibo. We'll also be launching a new Chinese-language website, which will be hosted in China, by the year-end."

One of the company's two live projects in the region is in China. Outrigger Clearwater Bay Resort and Spa will add 499 keys to a cluster of five-star hotels on Hainan by end-2016.

Outrigger Vinh Hoi Resort & Spa in Vietnam will come online in 2017, bringing 256 rooms, a golf course and residences to the resort town located between Danang and Nha Trang. Both properties will be managed by the hotelier.

Simmons revealed that the group had also undergone internal restructuring. "This included expanding our Sydney office as Australia is among the top three markets across all of our properties. We also opened a sales and marketing office in Paris in January, and this has especially benefited our Phuket properties. Plans are to open an office in Russia by the beginning of next year."

The Hawaii-based hotelier inaugurated its first 100 per cent owned property in the region, Outrigger Laguna Phuket Beach Resort, outside of its traditional footprint in the US and South Pacific. It also purchased three properties earlier this year: Outrigger on the Lagoon Fiji, Castaway Island Fiji and Outrigger Mauritius Resort and Spa.

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TAGS: hotel | resort | Chinese market
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