Priceline Is Looking for a Few More Big Acquisitions
There are five brands in the Priceline Group, namely Booking.com, Priceline.com, Agoda, Kayak and Rentalcars.com, and CEO Darren Huston says he is spending a lot of time thinking about the next acquisition or two.
Huston says he’s “constantly” thinking about “extending” the largest piece, Booking.com, mostly by organic means by adding vacation rentals, mounting offline advertising campaigns, and even “looking at business versus leisure bookers.”
But over a year and a half after the Priceline Group stunned the travel industry and announced it would acquire Kayak for $2.1 billion, Huston says he’s pondering the fact that “we have five companies sitting around the Group table. You know, who might fill the sixth or the seventh seat in the future?”
Speaking at the Goldman Sachs Lodging, Gaming, Restaurant and Leisure Conference June 3, Huston pointed out that the Priceline Group historically hasn’t been a company doing a lot of acquisitions.