Hotels and OTAs can enter a new era of collaboration, not a war
Hotels and online travel agents are friends or enemies? This is a question from the past.
Hotels and OTAs are entering a new age of collaboration to ensure that their customer’s journey right from booking on the demand generator’s portal to the stay at the hotel and beyond is a happy and great experience.
NB: This is a viewpoint by Mike Kistner, CEO of RezNext, a hotel distribution solution provider.
The playfield is finally leveled. Facilitating this is the advanced real-time distribution technology creating a transparent and automated process of inventory, rate, booking and booking confirmation flow.
Read full story at:http://www.tnooz.com/article/Hotels-OTAs-new-era-collaboration-not-war/