Report: Online Travel Bookings Will Rake In $61B This Summer
After a brutal winter and bad case of cabin fever, it looks like Americans are ready to hit the road this summer. Adobe Digital Index’s (ADI) “Travel 2014 Report” predicts that online travel bookings will reach $61 billion between Memorial Day and Labor Day, a 15 percent increase year over year (YoY).
The ADI report is built on consumer data from Adobe Analytics brand sites from 2012 to 2014. (Note: Adobe is CMO.com's parent company.) The findings are based on aggregated and anonymous data from global travel-related Web sites. Sample information includes more than 33 billion visits to 1,300 branded travel Web sites.
ADI found that smartphone bookings are up a whopping 121 percent since January 2013. What’s more, bookings via gaming consoles are up 60 percent, and tablet bookings are up 48 percent, both in the same period.
“Travel companies—online travel agencies, airlines, hotels—have done a much better job of extending the booking capability to their mobile applications and making their Web sites more mobile-friendly, which is increasing the amount of online bookings," said Tamara Gaffney, principal analyst at ADI.
Read full story at:http://www.cmo.com/articles/2014/5/23/adi_online_travel.html