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Majority of Fliers Use In-Flight Wi-Fi For Entertainment and Personal Use, Not Work

05/30/2014| 2:03:57 AM| 中文

As in-flight Wi-Fi becomes much more pervasive, passenger adoption of it is increasing.

But user habits are still to be studied and defined. We decided to ask U.S. in-flight Wi-Fi users about their habits and patterns of usage to better understand how they use it.

Using Google Consumer Surveys, we asked U.S. users a series of questions. Starting with the qualifying question, “Have you used Wi-Fi on an airline before?” we then drilled down to why those who answered “yes” used it: for work, for entertainment, or for communicating.

We came up with an interesting result: The majority of American users of in-flight Wi-Fi cite entertainment and personal communications as their primary use case for it, while a significant minority say it is mainly for business use.

Read full story at: http://skift.com/2014/05/27/the-majority-of-flyers-use-in-flight-wi-fi-for-entertainment-and-personal-use/

TAGS: Wifi | Google Consumer Surveys
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