Singapore Aims for a Fly-Cruise Strategy to Make It the Top Cruise Gateway to Asia
According to the Changi Airport Group (CAG), the Singapore Tourism Board (STB) and Princess Cruises, the fly-cruise market in Asia is largely untapped and they intend to capitalize on its potential for growth.
The three organizations have announced a new initiative, focused on increasing the demand for this passenger traffic to be routed through Singapore, as a leading hub.
According to Jan Swartz, President of Princess Cruises, “This collaboration will complement our expansion efforts in Asia.” Swartz also states a commitment to further develop the regional cruise market “through continued investment in people and resources.”
Changi Airport believes that their global reach, with connections to 270 cities worldwide on 6,600 weekly flights, give Singapore “a strategic advantage to effectively tap fly-cruise traffic from across the globe and serve as a cruise hub for Asia.”