What a difference six months makes – Ryanair digital rennaissance
In isolation the moves by Ryanair might trigger a bit of shrug from industry watchers – but as a body of work the last six months have been nothing short of remarkable.
Going back to the GDS (via Travelport) following a ten-year hiatus was probably the most significant of its recent developments, opening the low cost carrier up to what it hopes will be a major new segment of passengers.
A new website is also making a reasonably big mark on customers and those reluctantly rather muzzled these days in their criticism of the airline, not least because by all accounts it is infinitely better than its predecessor.
And there is the new and somewhat smiley culture and softened approach to customer service for everyone to get their heads around, which although it is not (or never will be ) universal is again triggering much discussion.
Read full story at:http://www.tnooz.com/article/ryanair-six-months-rennaissance/