In other words, In U.S. travel industry digital advertising spending, there is Priceline, Expedia — and everyone else.
That’s the conclusion you can reach from the latest eMarketer report, “The U.S. Travel Industry 2014: Digital Ad Spending Forecast and Trends.”
The report notes that the Priceline Group, including Booking.com, Priceline, Agoda, Kayak and rentalcars.com, shelled out $1.8 billion on digital advertising spending globally in 2013, according to a Securities and Exchange Commissiion filing, “representing more than half of the U.S. travel industry’s digital ad spending for the year.”
Read full story at:http://skift.com/2014/05/21/priceline-and-expedia-are-googles-two-most-important-advertisers/
