Are star ratings and other hotel industry classifications still relevant?
Originally created to set expectations for hotel experiences, the star rating system and industry classifications like luxury, upscale or budget are increasingly coming under pressure for lack of relevance to the needs of today’s traveler.
NB: This is an analysis by RJ Friedlander, founder and CEO of ReviewPro.
While intended to help travelers find the right hotel, these classification systems are more and more disconnected from how both individuals and business travelers evaluate hotels.
The lack of a universally accepted definition of what differentiates star categories – and inconsistencies across destinations – is part of the problem.
Read full story at:http://www.tnooz.com/article/hotel-star-ratings-still-relevant/