Despite the stock hit that TripAdvisor took after its Q1 earnings came out, the company is really on a roll. TripAdvisor increased its full-year revenue guidance for 2014 — and that doesn’t even count the lift it is expected to get from a renewed TV advertising campaign and Instant Booking.
TripAdvisor achieved one of its main priorities of 2014 — launching the direct booking of hotels in its mobile apps and mobile site — but so far it hasn’t attracted the partner lineup that it was seeking.
In the company’s first quarter earnings call, TripAdvisor CEO Steve Kaufer said about 150,000 properties, or about one-third of those e-commerce-enabled, are now available for direct booking, or Instant Booking, as TripAdvisor calls it, on its mobile site, and in its iPhone and Android hotel apps.
The solution, however, which enables travelers to book a hotel without leaving the app or mobile site, is currently only visible to about 10% of U.S. users.
Read full story at：http://skift.com/2014/05/06/tripadvisor-launches-direct-booking-with-limited-partner-roster/
