What’s next in social: Travel tidbits from Facebook’s f8 conference
As expected, Facebook had a slew of announcements of f8, many of which impact those in travel using the social media platform as a marketing tool – so pretty much everyone. Here are some of the more pertinent travel tidbits.
This was not specifically announced at f8, but continues to be a huge development for geo-location in travel. The new feature allows Facebook users to see friends nearby them at any given time – and, more importantly, creates a log of coordinates for later use by the platform.
This is where the feature clashes with the consistent clamoring for more privacy. By creating a log of where a user has been, there’s an enormous potential for an invasion of moment-to-moment privacy. However, this doesn’t seem to scare off anyone, underscored by the recent Foursquare split news.
Even so, travel uses will be very compelling with Nearby Friends, especially for in-destination marketing. There are many opportunities that this data offers, not just to target real-time offers but also to target specific in-destination profiles that match a particular path throughout a city/destination.