Yahoo Relaunches Yahoo Travel as a Digital Magazine With Lots of Sponsored Content
Yahoo has relaunched Yahoo Travel as an “immersive digital magazine” with lots of light and inspirational editorial content, and plenty of sponsored content, including stories and video.
Yahoo Travel, which dates to around 1997, is often in the top 10 in traffic among travel sites globally, and has been neglected for years. But, is a “magazine,” whether it be digital, immersive or visually led, the response needed to recapture some of the magic?
For the relaunch, Yahoo has brought in Laura Begley Bloom, former deputy editor of Travel + Leisure, and Joe Piazza former executive news director for In Touch and Life & Style, to supplement the writing of Yahoo Travel’s Greg Keraghosian, among others. They join Editor-in-Chief Paula Froelich, who joined Yahoo earlier this month.
Interspersed among Begley Bloom’s piece about The Most Adorable Italian Inn — That Won’t Break the Bank, Keraghosian’s article, City Smackdown: San Francisco vs. Oakland, and Thrillist posts about brunch in Miami and the L.A. bar scene, are promoted pieces from Disney Parks (lots of them plus) and LasVegas.com, for example.