Digging for gold data of conversions – how prospecting in travel is evolving
Instead of relying on general data such as in the example above, why not rely on data that comes directly from the from the source?
Airlines, hotel chains, search engines and other travel companies face a myriad of choices for improving online marketing campaigns.
NB: This is an analysis by Tobias Wessels, vice president of Adara Europe, based in Dublin.
Targeting or retargeting customers who have previously visited your website is often the lowest “hanging fruit” for improving website conversions.
Read full story at: http://www.tnooz.com/article/data-gold-prospecting-adara/