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How thorough are travel brands when tracking activity on their websites?

04/27/2014| 12:45:45 PM| 中文

Strategy firm Lima Consulting Group and ObservePoint, a digital marketing auditing company, examined 140 global travel brands to see how they and their “marketing technologies” performed.

Online travel agencies deploy the most internal systems to monitor web usage and behaviour, a study reveals.

Strategy firm Lima Consulting Group and ObservePoint, a digital marketing auditing company, examined 140 global travel brands to see how they and their “marketing technologies” performed.

The sites fall in five categories: OTAs, online hotel booking sites, branded sites offering hotels, airlines, and car rental sites.

Read full story at:http://www.tnooz.com/article/How-travel-brands-track-activity-on-websites/

TAGS: OTA | marketing technology
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